RealPage

Digital Marketing Specialist

Job Locations US-MA-Boston | US-TX-Richardson | US
ID
21-10191
Category
Marketing
Position Type
Full-Time
Education
Bachelor's Degree

WHO WE ARE

RealPage is changing the technology real estate industry and our teammates know how to think big and leave their mark. If you want to join a globally progressive and inclusive company devoted to excellence, we are looking for you!


We are the leading global provider of software and data analytics to the real estate industry. We navigate clients toward the right decisions with data and technology insights they can only get from RealPage. Serving our clients is our highest priority and RealPage teammates are our greatest asset.


Come join a team where your work makes an impact every day!

ABOUT THE TEAM

You’ll be joining our Emerging Markets marketing group serving multiple product lines for the real estate investment management industry. 

 

Be a part of a highly collaborative environment with other smart, passionate marketers. We’re passionate about helping our customers succeed, making a difference, and setting the highest standard for the way business should be done. If working in a fast-paced, collaborative atmosphere with people who are committed to producing great content sounds like a good fit, apply now.

WHAT YOU’LL DO

Working closely with the Director of Growth Marketing and supporting a team of savvy and imaginative marketers, your day-to-day responsibilities will include leading digital marketing efforts to drive customer acquisition for our investment management solutions. Responsibilities include digital strategy and campaign execution, project management, reporting and performance analysis. HubSpot marketing experience is preferred. 

 

PRIMARY RESPONSIBILITIES

  • Provide support to the growth marketing team in the development and execution of paid advertising campaigns.
  • Monitor campaign performance and provide reporting and analysis by developing and maintaining department/role-specific dashboards and reports.
  • Track project deadlines and deliverables, working cross-functionally with creative, analytics, ops & web to constantly aim to improve visibility & ROI of the acquisition channels & the buyers journey along that path.
  • Build proformas to estimate success for marketing campaigns and measure and report on performance to marketing stakeholders. 
  • Acts as primary administrator of the HubSpot CRM, and Marketing Hub database, including the creation and iterative improvements of workflows, custom fields and data flow management processes.
  • Manage, maintain and integrate all relevant third-party systems and integrations.
  • Serve as a liaison between company and third-party agencies as needed.

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

  • 3-5 years’ experience in digital marketing including experience with HubSpot Marketing Hub and CMS Hub
  • Demonstrable experience leading and managing SEM, marketing database, email, paid social media, and/or display advertising campaigns 
  • Bachelor’s degree in marketing or related field
  • Solid knowledge of marketing analytics and reporting tools (e.g., Google Analytics, Google Data Studio, Wordstream, SEMRush, Looker, etc.)
  • Working knowledge of ad serving tools 
  • Experience in setting up and optimizing PPC campaigns
  • Experience managing multiple projects at the same time
  • Ability to clearly communicate results, key learning, areas of opportunities for all your programs
  • Strong project management skills
  • High integrity, energy, and a desire to work in a results-oriented, fast growth environment

PREFERRED KNOWLEDGE/SKILLS/ABILITIES

  • Industry Experience with B2B, SaaS or technology company and/or Real Estate Related Industry (particularly Real Estate Investing or Property Management) is preferred, but not required
  • HubSpot Marketing Software Certification
  • HubSpot Inbound Marketing Certification

 

#LI-REMOTE #LI-LB1

WHAT WE OFFER

At RealPage, we’re always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity. It is the things you do that bring out the best of you and RealPage.

 

RealPage considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, national origin, age, veteran, or disability status. We celebrate diversity and are committed to building an inclusive work environment where all teammates feel a sense of belonging while bringing their authentic self to the table and being valued for it.

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