RealPage

Associate Product Marketing Manager

Job Locations US
ID
21-10452
Category
Marketing
Position Type
Full-Time

WHO WE ARE

RealPage is changing the technology real estate industry and our teammates know how to think big and leave their mark. If you want to join a globally progressive and inclusive company devoted to excellence, we are looking for you!


We are the leading global provider of software and data analytics to the real estate industry. We navigate clients toward the right decisions with data and technology insights they can only get from RealPage. Serving our clients is our highest priority and RealPage teammates are our greatest asset.


Come join a team where your work makes an impact every day!

ABOUT THE TEAM

Positioning, product launches, competitive analysis, and packaging is your passion. You are an equal parts driver and collaborator - you know when to push and when to listen. At the center of everything is the customer, and you put yourself in the customers’ shoes to develop crystal clear value propositions, positioning, messaging, pricing, and packaging.

WHAT YOU’LL DO

You’re coming to RealPage at an exciting time when growth and scale is at the center of all that we do. The Associate Product Marketing Managaer will report into the Senior Director, Product Marketing, Emerging Markets and be part of a team that sits at the intersection of marketing, product, sales, customer support, and the market across multiple product lines. 

PRIMARY RESPONSIBILITIES

  • Develop product, feature, and services positioning, packaging, messaging, and supporting documentation for GTM launches that connect to corporate objectives.
  • Develop go-to-market plans, customer segmentation, and marketing campaigns from conceptualization through execution for new products, features and add-ons. 
  • Lead analysis of the market, customers, and competitive landscape that results in actionable insights for product, sales, and marketing.
    • Develop enablement materials and content (e.g. talk tracks, objection handling, help articles, product release notes, product videos) to articulate the benefits of our products.
  • Create and present both internally and externally to promote the story of our product including monthly training sessions for internal teams and product webinars for our customers to help drive feature adoption.
  • Leveraging positioning frameworks to create upsell and cross-sell customer campaigns to drive adoption and revenue growth.
  • Identify marketing, sales, and product opportunities to reduce customer churn and implement accordingly.
  • Know our products inside and out. Know our customers even better.

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

  • 1-3 years in product marketing 
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates, customers, and prospects.
  • Able to work with minimum guidance and take initiative.
  • Exceptional writing and editing skills - you need to be able to write clean copy in a tone that is friendly, conversational, and helpful and can clearly communicate the unique value proposition for each product in our portfolio.
  • A deep understanding of branding, messaging, product marketing, and product management.
  • Experience developing and executing marketing programs that drive customer engagement and loyalty
  • Solid qualitative and quantitative analytical skills - the more that you can inform your thinking with data the better.
  • BA, but we’re less concerned with your degree than we are with your experience.
  • Experience with a SaaS software company is a requirement.

PREFERRED KNOWLEDGE/SKILLS/ABILITIES

  • Past knowledge/experience in the real estate investment management industry, PropTech, and/or Fintech
  • Salesforce experience
  • HubSpot experience
  • Zendesk experience
  • Experience with in-app communication tools

WHAT WE OFFER

At RealPage, we’re always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity. It is the things you do that bring out the best of you and RealPage.

 

RealPage considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, national origin, age, veteran, or disability status. We celebrate diversity and are committed to building an inclusive work environment where all teammates feel a sense of belonging while bringing their authentic self to the table and being valued for it.

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