Senior Manager, Paid Acquisition & Demand Generation

Job Locations US-MA-Boston | US-TX-Richardson | US
Position Type
Bachelor's Degree


RealPage is changing the technology real estate industry and our teammates know how to think big and leave their mark. If you want to join a globally progressive and inclusive company devoted to excellence, we are looking for you!

We are the leading global provider of software and data analytics to the real estate industry. We navigate clients toward the right decisions with data and technology insights they can only get from RealPage. Serving our clients is our highest priority and RealPage teammates are our greatest asset.

Come join a team where your work makes an impact every day!


We’re passionate about helping hard-working entrepreneurs grow their property management and real estate investment businesses. We’re a collective of uniquely talented individuals who are at the top of our game and are determined to get better at what we do every day. Our determination to make our customers’ lives better and break records is contagious—you find yourself becoming intensely passionate about the work that we do, even if the property management and real estate industry was never on your radar before you got here.


As a member of RealPage’s Mixed Portfolio marketing team, which focuses on Buildium, Propertyware, All Property Management and Investor Management Services. We’re an entrepreneurial group, we operate autonomously, like a start-up but with the security of a billion dollar company. You'll work in a supportive environment where bad puns and adventurous ideas are celebrated.


We are hiring a Senior Manager of Paid Acquisition & Digital Marketing to support our Emerging Markets marketing team across multiple product lines. This marketing strategist loves the balance in the art & science of marketing, has a passion for growth hacking and fearlessness in testing, a willingness to both strategize and do, and a keen ability to bring others along.


This person is responsible for the Strategy, Spend, Launch/Execution, Optimization, & ROI of our major Demand Gen channels in our marketing portfolio, and for driving the lion share of our Upper Funnel volume & activity. You will constantly challenge our status quo, and push for evolving how we find & talk to buyers in the early parts of their journey. You will maintain clear ownership of the strategy of your channels, the channel goals, progress against goals, and all ROI on spend in these channels & initiatives.


You should have experience and hands-on ability with a variety of digital marketing channels & tools and have a strong grasp on current digital marketing strategies & technologies, with an emphasis on Paid Search, Pay per Lead Acquisition, Digital media, Remarketing Strategies, Affiliate Marketing, and Referral Programs. You will evaluate emerging technologies to make our team work smarter, faster, and provide thought leadership and perspective on adoption. The ideal candidate is highly strategic, data-driven, agile, a natural leader, and ready to roll up their sleeves to manage campaigns as they’re needed.


  • Lead a team to actively manage digital acquisition campaigns and budgets across various paid channels, with a focus on driving net new volume, and maximizing ROI.
  • Provide ongoing campaign management and optimization with a heavy emphasis on tracking and reporting.
  • Negotiate paid partnerships & ad buys, manage contract approval process
  • Manage monthly budgets and spending reconciliations for paid channels
  • Work cross-functionally with creative, analytics, ops & web to constantly improve visibility & ROI of the acquisition channels & the buyer’s journey along that path.
  • Collaborate with teams to develop messaging, creative, and promotions, and test new media formats, channels, and landing page experiences.
  • Pull and analyze large amounts of first and third-party data, or partner with our analyst to do so


  • 7-10 years marketing experience, with direct expertise in performance marketing campaigns, especially paid search and paid social
  • Experience managing and mentoring a team 
  • Previous hands-on experience in Google Ads 
  • Exhibit an enthusiastic and innovative approach to acquisition
  • A strong analytical background with a bias for developing data-driven solutions
  • Strong project management skills and the ability to manage multiple active projects across different products
  • High integrity, energy, and a desire to work in a results-oriented, fast growth environment
  • Ability to clearly communicate results, key learning, and areas of opportunities for all your programs
  • Proven track record driving new strategies and programs into an organization thru fruition


  • Industry Experience with B2B, SaaS or subscription-based technology companies and/or Real Estate Related Industry (particularly Real Estate Investing or Property Management) is preferred but not required
  • Experience managing an agency; particularly paid search 
  • Proficiency in Excel (Pivot Tables, VLOOKUP, SUMIF formulas) is a plus
  • Experience with direct mail/ABM is a plus




At RealPage, we’re always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity. It is the things you do that bring out the best of you and RealPage.


RealPage considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, national origin, age, veteran, or disability status. We celebrate diversity and are committed to building an inclusive work environment where all teammates feel a sense of belonging while bringing their authentic self to the table and being valued for it.


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