RealPage

Paid Acquisition & Digital Marketing Specialist

Job Locations US-MA-Boston | US-TX-Richardson
ID
21-10906
Category
Marketing
Position Type
Full-Time
Education
Bachelor's Degree

WHO WE ARE

RealPage is changing the technology real estate industry and our teammates know how to think big and leave their mark. If you want to join a globally progressive and inclusive company devoted to excellence, we are looking for you!


We are the leading global provider of software and data analytics to the real estate industry. We navigate clients toward the right decisions with data and technology insights they can only get from RealPage. Serving our clients is our highest priority and RealPage teammates are our greatest asset.


Come join a team where your work makes an impact every day!

ABOUT THE TEAM

We’re passionate about helping hard-working entrepreneurs grow their property management and real estate investment businesses. We’re a collective of uniquely talented individuals who are at the top of our game and are determined to get better at what we do every day. Our determination to make our customers’ lives better and break records is contagious—you find yourself becoming intensely passionate about the work that we do, even if the property management and real estate industry was never on your radar before you got here.

 

 

You’ll be a member of RealPage’s Mixed Portfolio marketing team, which focuses on Buildium, Propertyware, All Property Management, and more. We’re an entrepreneurial group, we operate autonomously, like a start-up but with the security of a billion dollar company. You'll work in a supportive environment where bad puns and adventurous ideas are celebrated.

WHAT YOU’LL DO

Reporting to the Senior Manager of Paid Acquisition & Digital Marketing and supporting a team of savvy and imaginative marketers, your day-to-day responsibilities will include leading digital marketing efforts to drive customer acquisition for our Mixed Use business unit. Responsibilities include digital strategy ideation and campaign execution, project management, reporting and performance analysis.

PRIMARY RESPONSIBILITIES

  • Provide support to the growth marketing team in the development and execution of paid advertising campaigns.
  • Monitor campaign performance and provide reporting and analysis by developing and maintaining department/role-specific dashboards and reports.
  • Build proformas to estimate success for marketing campaigns and measure and report on performance to marketing stakeholders.
  • Track project deadlines and deliverables, working cross-functionally with creative, analytics, ops, & web to constantly aim to improve visibility & ROI of the acquisition channels & the buyers journey along that path.
  • Serve as a liaison between our company and third-party agencies as needed.

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

  • 3-5 years’ experience in digital marketing and paid lead generation
  • Bachelor’s degree in marketing or related field
  • Demonstrable experience leading and managing SEM, paid social media, and/or display advertising campaigns 
  • Working knowledge of marketing reporting tools (e.g., Google Analytics, Google Data Studio, Looker, etc.)
  • Working knowledge of ad serving tools (e.g., Viant, Intensify, GDN)
  • Experience in setting up and optimizing PPC campaigns
  • Strong project management skills and experience managing multiple projects at the same time
  • Ability to clearly communicate results, key learning, areas of opportunities for all your programs
  • High integrity, energy, and a desire to work in a results-oriented, fast growth environment

PREFERRED KNOWLEDGE/SKILLS/ABILITIES

  • Industry Experience with B2B, SaaS or technology company and/or Real Estate Related Industry (particularly Property Management) is preferred but not required
  • Experience using a project management tool such as Hive is a plus

#LI-TR1

WHAT WE OFFER

At RealPage, we’re always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity. It is the things you do that bring out the best of you and RealPage.

 

RealPage considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, national origin, age, veteran, or disability status. We celebrate diversity and are committed to building an inclusive work environment where all teammates feel a sense of belonging while bringing their authentic self to the table and being valued for it.

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