RealPage

Manager, Marketing Automation and Operations - REMOTE

Job Locations US | US-TX-Richardson
ID
21-11245
Category
Marketing
Position Type
Full-Time
Education
Bachelor's Degree

WHO WE ARE

RealPage is changing the technology real estate industry and our teammates know how to think big and leave their mark. If you want to join a globally progressive and inclusive company devoted to excellence, we are looking for you!


We are the leading global provider of software and data analytics to the real estate industry. We navigate clients toward the right decisions with data and technology insights they can only get from RealPage. Serving our clients is our highest priority and RealPage teammates are our greatest asset.


Come join a team where your work makes an impact every day!

ABOUT THE TEAM

We’re passionate about helping hard-working entrepreneurs grow their property management businesses. We’re a collective of uniquely talented individuals who are at the top of our game and are determined to get better at what we do every day. Our determination to make our customers’ lives better and break records is contagious—you find yourself becoming intensely passionate about the work that we do, even if the property management industry was never on your radar before you got here.

 

You’ll be a member of RealPage’s Mixed Portfolio marketing team, which focuses on B2B SaaS solutions including Buildium, Propertyware, All Property Management, and more. We’re an entrepreneurial group, we operate autonomously, like a start-up but with the security of a billion dollar company. You'll help shape and execute the tech and tools that allow us tell the stories  of the brands we represent and the products we offer, driving visitors, engagement, and conversion and retention. Better yet, you’ll work in a supportive environment where bad puns and adventurous ideas are celebrated. #LI-TP1

WHAT YOU’LL DO

The Manager of Marketing Automation & Operations has the opportunity to shape the way we engage with both prospects and customers. You will drive high performing demand and lead generation programs as well as customer engagement campaigns. You bring with you a deep knowledge of email tools, marketing automation strategies, a passion for lead attribution, scoring strategies and execution, and proven success in customer lifecycle marketing strategy and execution.

 

You will own the Marketo platform’s success, advise on the future of marketing automation needs of the business, and serve as a key consultant on customer's journeys from acquisition through loyalty and retention.

 

#LI-TP1

#LI-REMOTE

PRIMARY RESPONSIBILITIES

  • Design workflows and create lead and customer flow strategies
  • Manage lead and account scoring models, marketing attribution set up and reporting
  • Optimize email programs within our Marketo platform & design net new nurture strategies to support various points in the customer lifecycle
  • Partner with Sales Ops to ensure workflows and data are in support of Marketing strategies to both prospects, and customers. 
  • Consult & support Customer & Resident marketing teams as they build out marketing automation strategies to their audiences
  • Build, manage and optimize marketing tech stack across several products, segments and brands. 
  • Mentor and lead a team to help execute on roadmap and strategy across multiple brands. 
  • Oversee day to day PM of marketing operations initiatives, including identifying business requirements and needs with stakeholders

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

  • A minimum of 5-7 years relevant experience, ideally having worked across industries such as financial management, SAAS, or real estate software.
  • Deep technical expertise in martech, CRM, lead generation, lead scoring, and account based marketing
  • Decent working knowledge of HTML
  • Experience managing & growing marketing ops employees in their careers 
  • History of demonstrated collaboration with multi-disciplinary teams of writers, designers, marketing strategists, analytics leads, and sales ops experts is required
  • Comfort becoming author and contributor to marketing operations documentation and processes
  • Play an integral part in identifying needs for, and evaluating marketing technology needs in service of the organizations growth strategies, and support implementation (where needed)
  • Daily management and upkeep of Marketo at the operations level, including list process and workflow management between Marketo & Salesforce; familiarity with MailChimp & other marketing automation systems is a big plus, but not required!

WHAT WE OFFER

At RealPage, we’re always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity. It is the things you do that bring out the best of you and RealPage.

 

RealPage considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, national origin, age, veteran, or disability status. We celebrate diversity and are committed to building an inclusive work environment where all teammates feel a sense of belonging while bringing their authentic self to the table and being valued for it.

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