RealPage

Marketing Automation and Operations Specialist- Remote

Job Locations US | US-TX-Richardson | US-MA-Boston
ID
21-11465
Category
Marketing
Position Type
Full-Time
Education
Bachelor's Degree
Travel
None

WHO WE ARE

RealPage is changing the technology real estate industry and our teammates know how to think big and leave their mark. If you want to join a globally progressive and inclusive company devoted to excellence, we are looking for you!


We are the leading global provider of software and data analytics to the real estate industry. We navigate clients toward the right decisions with data and technology insights they can only get from RealPage. Serving our clients is our highest priority and RealPage teammates are our greatest asset.


Come join a team where your work makes an impact every day!

ABOUT THE TEAM

We’re passionate about helping hard-working entrepreneurs grow their property management businesses. We’re a collective of uniquely talented individuals who are at the top of our game and are determined to get better at what we do every day. Our determination to make our customers’ lives better and break records is contagious—you find yourself becoming intensely passionate about the work that we do, even if the property management industry was never on your radar before you got here.

 

You’ll be a member of RealPage’s emerging markets marketing team, which focuses on B2B SaaS solutions including Buildium, Propertyware, All Property Management, and more. We’re an entrepreneurial group, we operate autonomously, like a start-up but with the security of a multi-billion dollar company. You'll help shape and execute the tech and tools that allow us tell the stories  of the brands we represent and the products we offer, driving visitors, engagement, and conversion and retention. Better yet, you’ll work in a supportive environment where bad puns and adventurous ideas are celebrated.

WHAT YOU’LL DO

As the Marketing Automation & Operations Specialist, you’ll have the opportunity to shape the way we engage with both prospects and customers. Along with the Manager of Marketing Automation and Operations, you’ll drive high performing demand and lead generation programs as well as customer engagement campaigns. You have the opportunity to learn and continue to evolve your knowledge of email tools, marketing automation strategies, lead attribution, scoring strategies and execution, and customer lifecycle marketing.

PRIMARY RESPONSIBILITIES

  • Executing email campaigns including sending emails to new prospects and reengaging with existing dormant leads, creating landing pages, importing and tagging leads, monitoring and reporting on campaign performance
  • Seeking to improve the effectiveness of the email channel, including cleaning and growing the prospect database, and keeping it healthy
  • Identifying and segmenting the right audience for each campaign, to increase user engagement and conversion rates, without overtaxing our database; you're obsessed with understanding how the journey’s you’ve designed are or aren’t working, and coming up with hypotheses on WHY!
  • Developing & continuing to test and learn within key funnel nurture flows for new prospects, trailers, pipeline opportunities, dormant leads, and closed lost accounts
  • Ideating and testing new email strategies across product lines and partner with stakeholders to develop new streams & strategies to evolve their go-to-market plans
  • End-to-end ownership of campaigns from initial strategy to execution and reporting results
  • Owning and optimizing campaigns to support customer referral programs

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

  • 3-5 years marketing experience including 2+ years in a marketing automation and operations role on a digital marketing team
  • Experience in Marketo and salesforce. Experience with similar enterprise marketing automation solutions such as Pardot will be considered.
  • Knowledge of A/B testing, email metrics & KPIs, and conversion optimization; experience using data to drive ideas & hypotheses
  • Strong understanding of email and data privacy regulations across all relevant regions and ability to enforce internally
  • Strong organizational skills, with experience working in a fast-paced environment with multiple projects happening at once
  • Proven ability to prioritize multiple projects and deadlines with expert accuracy
  • A team player willing to collaborate on new ideas to engage with our existing database audience

PREFERRED KNOWLEDGE/SKILLS/ABILITIES

  • Industry Experience with B2B, SaaS or subscription-based technology companies and/or Real Estate Related Industry
  • Marketo certification 
  • Bachelor’s degree in marketing or related field

WHAT WE OFFER

At RealPage, we’re always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity. It is the things you do that bring out the best of you and RealPage.

 

RealPage considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, national origin, age, veteran, or disability status. We celebrate diversity and are committed to building an inclusive work environment where all teammates feel a sense of belonging while bringing their authentic self to the table and being valued for it.

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