RealPage

Vice President - Demand Generation Marketing

Job Locations US-TX-Richardson
ID
22-14436
Category
Marketing
Position Type
Full-Time

WHO WE ARE

RealPage is changing the technology real estate industry and our teammates know how to think big and leave their mark. If you want to join a globally progressive and inclusive company devoted to excellence, we are looking for you!


We are the leading global provider of software and data analytics to the real estate industry. We navigate clients toward the right decisions with data and technology insights they can only get from RealPage. Serving our clients is our highest priority and RealPage teammates are our greatest asset.


Come join a team where your work makes an impact every day!

ABOUT THE TEAM

We’re passionate about helping hard-working entrepreneurs grow their property management and real estate investment businesses. We’re a collective of uniquely talented individuals who are at the top of our game and are determined to get better at what we do every day. Our determination to make our customers’ lives better and break records is contagious—you find yourself becoming intensely passionate about the work that we do, particularly given we are in one of the most exciting and dynamic industries given the current investment climate.

You’ll be the Vice President of RealPage’s Demand Generation Team, whose members work directly with the marketing strategy and product marketing teams and whose primary focus is to develop and execute omnichannel campaigns to achieve the business objectives.

As this team continues to stretch and evolve, you will guide them in developing new tactics, embracing new technologies, validating assumptions, and being part of the evolution of how we go to market and continue to demonstrate leadership in this space.

WHAT YOU’LL DO

We are hiring a Vice President of Demand Generation to lead a team of campaign, social media, and digital marketers who are responsible for designing, planning, managing, and optimizing integrated digital marketing campaigns across multiple channels to generate pipeline revenue.

 

Reporting to the Head of Strategy, Planning and Demand, you will work closely with key stakeholders and guide your team to ensure that their campaigns are designed to deliver results for the established business priorities. A critical component of this role will be to set priorities, establish processes, and engage with other marketing leaders to drive the scalability needed to deliver predictable and profitable demand.

PRIMARY RESPONSIBILITIES

  • Lead a team of campaign, social media and paid media specialists in the development and execution of detailed campaign plans inclusive of targets, focus areas, prioritized tactics, channels, and budget allocation. Lead the team in the paid and organic media strategy, execution, and channel optimization.
  • Guide the team on shifting to an ABM model and leveraging tools and resources to gain insights to further refine our GTM strategy, improve targeting, and maximize marketing ROI.
  • Ensure that campaign plans are aligned to the strategic business objectives and priorities. Communicate with key stakeholders to make sure they understand the plan’s objectives, cadence, KPIs and results.
  • Support your team in driving the execution of the various campaign elements such as email, webinars, events, digital advertising, sales cadences, and customer engagement opportunities. Focus the team to ensure the campaigns are delivered as scoped and on time.
  • Work with your team to analyze results, optimize campaign performance, and pivot as needed based on strategic priorities and business needs.

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

  • 10-15+ years of experience designing, building, executing, and optimizing marketing campaigns at scale with demonstrable impact on business growth in a B2B environment
  • Experience developing a high performing team and driving transformation within a marketing organization. Ability to set and reinforce priorities, focus a team and drive stakeholder engagement.
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital. Experience leveraging an ABM platform (e.g. 6sense, Demandbase).
  • Strong analytical, organizational, and time management skills
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
  • High integrity, energy, and a desire to work in a results-oriented, fast growth environment.
  • Ability to impact change. #LI-LB2

PREFERRED KNOWLEDGE/SKILLS/ABILITIES

  • Industry Experience with B2B SaaS or subscription-based technology companies and/or Real Estate Related Industry

WHAT WE OFFER

At RealPage, we’re always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity. It is the things you do that bring out the best of you and RealPage.

 

RealPage considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, national origin, age, veteran, or disability status. We celebrate diversity and are committed to building an inclusive work environment where all teammates feel a sense of belonging while bringing their authentic self to the table and being valued for it.

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