RealPage

Marketing Planning & Performance Analyst

Job Locations US-TX-Richardson
ID
20-7640
Category
Marketing
Position Type
Full-Time
Education
Bachelor's Degree

WHO WE ARE

RealPage Outperforms! We are a leading global provider of software and data analytics to the real estate industry. Clients use our platform to improve operating performance and increase capital returns. We are a run fast, have fun and reap rewards type of environment. RealPage offers an engaging work culture that fosters personal and career growth for our employees. We continually reinvent and evolve to meet the needs of the customers we serve through technology and vision. You can feel it in the work we do and the clients that benefit. Our unique company philosophy fosters innovation, excellence and collaboration.

ABOUT THE TEAM

ABOUT THIS POSITION
RealPage is looking for an experienced Marketing Planning & Performance Analyst to own forecasting and performance analysis of demand generation activities and marketing programs. The ideal candidate will use a data-driven approach to deliver relevant insights and optimization strategies to improve the effectiveness of marketing programs and drive results against growth targets, on-time and on budget.

 

The ideal candidate will have a mix of traditional data analytics, marketing strategy & planning, and marketing or sales performance analysis experience. You will partner with marketing, sales and product stakeholders to enable data-driven organizational alignment towards critical business value drivers. Through ongoing forecast management and trend analysis, you will will facilitate the development of investment strategies and plans with marketing teams including goal setting. Through regular reporting and presentation of insights, you will enable the measurement of marketing program performance and drive conversations to optimize and improve ROI for the business.

 

RESPONSIBILITIES

 

Strategic Planning, Goals, Forecast Management

  • Create goals, strategy, tactics and measurement for integrated marketing campaigns enterprise wide to drive sales and results across all product lines
  • Forecast defined metric performance, identifies opportunities to improve results, enhance contact strategy or extend reach
  • Collect data and update forecasting accuracy models at the operational level. Provide in-depth material analysis to support the areas of new product launch and product expansion growth
  • Provide cost-benefit analysis, market sizing, forecasts and budget reporting for all programs and channels
  • Work closely with Sales and Marketing to analyze quantitative and qualitative inputs to the forecast such as promotion plans, competitive impacts and new product launches, and cannibalization in the development and delivery of the monthly demand plan
  • Drive prioritization and alignment of marketing plans and program launches to forecast trends
  • Establish and lead a monthly cadence of meetings as part of the demand planning process, coordinating cross-functionally between sales, marketing, finance and product divisions
  • Build, manage, and report on budget roll-ups for the Marketing organization

 

Campaign/Program Performance Measurement (ROI)

  • Establish and track measurement of KPIs for marketing program performance
  • Conduct post campaign analysis to identify areas of effectiveness, efficiency, attribution and optimization
  • Benchmark the organization’s current marketing activities, performance and investment against industry best practices and conduct gap analysis
  • Partner with marketing program managers to constantly optimize targeting, segmentation, offers, touchpoints, campaigns.
  • Manage the monthly campaign reporting consolidating data points and performance summaries for presentation to executive leadership.
  • Partner with the marketing strategist team to develop and execute measurable and impactful, stakeholder-aligned marketing campaigns/programs on time, on budget

Trend Analysis, Optimization Recommendations

  • Serve as subject matter expert on marketing metrics that matter, performance reporting, media mix and marketing pipeline analysis
  • Use data to spot trends and optimize lead qualification, conversion and routing
  • Analyze digital marketing and media performance trends, provide insights and recommendations for optimization
  • Analyze product sales forecasts and pipeline, provide insights and recommendations for program planning and prioritization
  • Work with channel partners on marketing performance analysis to inform investment decisions

Report Development and Delivery

  • Develop and deliver a regular cadence of reporting to marketing stakeholders and executive leadership, on the status of demand generation programs, marketing program ROI, new logo customer acquisition and product expansion growth
  • Pull weekly marketing activity metrics, inputting these measurements into report packages, with insights for optimization and planning
  • Create and deliver quarterly business review packages for each core product segment/team including analysis and insights of performance results from active marketing programs, as well as forecast scenarios with pending marketing program launches

QUALIFICATIONS

  • Bachelor’s degree in Marketing, Economics, Finance, Business Management, or related field
  • MBA or graduate degree in an analytical field, preferred
  • 5+ yearsof Marketing Operations, Sales Operations or Demand Planning Analysis experience in a fast-paced environment, preferably in SaaS and the Software/IT industry
  • Advanced to Expert level with SQL, Excel, PowerPoint
  • Understanding of a marketing funnel and how to align campaign strategies with customer journeys, a must
  • Expertise in planning, budgeting and goal setting with best-in-class marketing KPIs
  • Budget and forecast management experience, a must
  • Experience with building reports, writing insight summaries and presenting findings to executive management, a must
  • Experience in marketing analytics and research techniques, including attribution theory, CAC/LTV estimation, media mix modeling, and customer segmentation, preferred
  • Experience with targeting and segmentation and list acquisition to build prospect lists for demand gen campaigns, a plus
  • Experience with paid media, preferably display and programmatic advertising, content syndication, social media, and search, a plus
  • Previous experience in managing complex marketing programs, a plus

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WHAT WE OFFER

At RealPage, we’re always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity. It is the things you do that bring out the best of you and RealPage.

 

RealPage considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, national origin, age, veteran, or disability status. We celebrate diversity and are committed to building an inclusive work environment where all teammates feel a sense of belonging while bringing their authentic self to the table and being valued for it.

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