Digital Marketing Specialist

Job Locations US-CA-San Diego
Position Type


RealPage is changing the technology real estate industry and our teammates know how to think big and leave their mark. If you want to join a globally progressive and inclusive company devoted to excellence, we are looking for you!

We are the leading global provider of software and data analytics to the real estate industry. We navigate clients toward the right decisions with data and technology insights they can only get from RealPage. Serving our clients is our highest priority and RealPage teammates are our greatest asset.

Come join a team where your work makes an impact every day!


The Digital Marketing Specialist is responsible for creating and managing pay per click search and display strategies specifically for the multifamily industry. The Digital Marketing Specialist can quickly understand and support initiatives that will contribute to the goals and success of client campaigns. An emphasis on extreme attention to detail and the ability to manage a high volume of clients is a must.


The Digital Marketing Specialist reports to the Sr. Digital Marketing Manager.


  • Create and manage client online advertising campaigns in Google and Bing
  • Work with clients, account managers, and project managers on overall strategy during onboarding and on monthly calls with clients when required
  • Create and test keyword, audience, and geofence targeting segments
  • Manage ad spend within monthly budgets
  • Review data and provide strategic recommendations for search and display campaigns 
  • Implement manual ad optimization and leverage algorithmic bidding tools
  • Provide creative copy suggestions for client approval
  • Ability to articulate how you’ve used data to solve media problems/impact media performance
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Keep pace with digital advertising industry trends
  • Work with account managers on an ongoing basis to adjust spends, give updates and review strategies on behalf of the client
  • Coordinate with social media, SEO, and content team to deliver integrated client service


  • 2+ year experience in agency setting managing paid search and display campaigns
  • Strong knowledge of search and display advertising a must; basic understanding of all digital media disciplines
  • Proficiency in MS Excel, Google Docs/Sheets/forms, PowerPoint, and Word
  • Google AdWords Certified
  • Google Analytics Certified


  • BS/BA degree preferred
  • Experience with website analysis using a variety of analytics tools including Google Analytics and Google Search Console
  • Proficiency in Adobe Photoshop, InDesign, or other image editing software
  • Bing Ads Accredited Professional
  • Strong fundamental internet marketing skills across multiple channels
  • Passion for online advertising
  • Excellent verbal and written skills
  • Experience in multifamily housing preferred
  • Excellent analytical, organizational, project management and time management skills
  • Facilitate periodic touch points with client personnel to understand client satisfaction, use of paid advertising, open issues and opportunities


At RealPage, we’re always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity. It is the things you do that bring out the best of you and RealPage.


RealPage considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, national origin, age, veteran, or disability status. We celebrate diversity and are committed to building an inclusive work environment where all teammates feel a sense of belonging while bringing their authentic self to the table and being valued for it.


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