RealPage

SEO Analyst II

Job Locations US-CA-San Diego
ID
20-8181
Category
Operations
Position Type
Full-Time

WHO WE ARE

RealPage is changing the technology real estate industry and our teammates know how to think big and leave their mark. If you want to join a globally progressive and inclusive company devoted to excellence, we are looking for you!


We are the leading global provider of software and data analytics to the real estate industry. We navigate clients toward the right decisions with data and technology insights they can only get from RealPage. Serving our clients is our highest priority and RealPage teammates are our greatest asset.


Come join a team where your work makes an impact every day!

ABOUT THE TEAM

LeaseLabs® By RealPage® is an innovative agency specializing in GoDirect marketing and creative solutions for multifamily communities. Our team is made up of experienced professionals specializing in disciplines ranging from branding and creative to websites and technology to inbound marketing. Working at LeaseLabs is more than a job – it’s a place to pursue your passion, cultivate professional growth and contribute to a growing company.

WHAT YOU’LL DO

The SEO Analyst develops and manages marketing efforts on the web for our customers subscribing to search engine optimization services. The SEO Analyst will be expected to assist the sales team when selling search engine optimization services or custom design templates for our customers. This position will also be responsible for managing executing SEO operations during the implementation process, and working with Account Managers to provide monthly updates informing customers of SEO performance. 

PRIMARY RESPONSIBILITIES

  • Implement new client’s website SEO following a step by step guide for setting up our SEO Strategy
  • Contribute to service and procedure improvements
  • Identify trends and insights to optimize performance based metrics
  • Perform ongoing keyword discovery, expansion and optimization
  • Monitor and analyze SEO metrics
  • Look for and create opportunities to increase domain authority through backlinks, blogs, press releases, and other mediums
  • Executing on-page SEO elements and mapping strategies. Example: title tag, description, headings, internal linking, Alt tags, etc.
  • Understand the architecture, design, development and maintenance for innovative, engaging and informative sites
  • Advise, collaborate with, and synthesize feedback from Marketing, Product and Engineering partners to push for technical SEO best practices
  • Understand web code to ensure quality, content and readability by search engines
  • Perform technical site audit to ensure site is search engine friendly for desktop and mobile. Report any issues to dev team to get them fixed

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

  • Minimum 2+ Years of Search Engine Optimization experience
  • Bachelor’s degree in Marketing or related field
  • Knowledge on ranking factors and search engine algorithms
  • Knowledge and experience using the following SEO tools and software: Google Analytics, Google Search Console,Moz Local, Yext, Ahrefs, etc.
  • Knowledgeable on the most recent search engine algorithm updates and SEO best practices
  • Accomplished at preparing detailed SEO monthly reports and strategy recommendations
  • Ability to manage multiple projects simultaneously; strong project management skills
  • Understand, implement, and manage local listings and citation submissions
  • Understand and implement local link earnings strategies
  •  

PREFERRED KNOWLEDGE/SKILLS/ABILITIES

  • Knowledgeable on the most recent search engine algorithm updates and SEO best practices
  • Proficient in HTML coding and how websites work
  • In-depth understanding of technical SEO factors that go into a proper website architecture and layout
  • Ability to work extended hours when needed
  • Travel: 5 - 10% - primarily conferences
  • Experience in multifamily housing preferred
  • Excellent verbal and written skills

WHAT WE OFFER

At RealPage, we’re always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity. It is the things you do that bring out the best of you and RealPage.

 

RealPage considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, national origin, age, veteran, or disability status. We celebrate diversity and are committed to building an inclusive work environment where all teammates feel a sense of belonging while bringing their authentic self to the table and being valued for it.

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