Product Marketing Director

Job Locations US-TX-Richardson
Product Management
Position Type
Bachelor's Degree


RealPage is changing the technology real estate industry and our teammates know how to think big and leave their mark. If you want to join a globally progressive and inclusive company devoted to excellence, we are looking for you!

We are the leading global provider of software and data analytics to the real estate industry. We navigate clients toward the right decisions with data and technology insights they can only get from RealPage. Serving our clients is our highest priority and RealPage teammates are our greatest asset.

Come join a team where your work makes an impact every day!


The Product Marketing Director plays a key role in the development of the go-to-market strategy for RealPage’s industry-leading property management software. Working side-by-side with Product Leaders, Sales and Marketing, this individual will develop a deep understanding of business objectives, market trends and clients’ needs to create marketing strategies that will have a direct impact on increasing revenue. As someone who thinks strategically, they also need to execute in the trenches. 


  • Create, execute and measure the go-to-market strategy for specific products and product families collaborating with key stakeholders
  • Define, assess and maintain a pricing strategy to maximize revenue and remain competitive in the market
  • Develop deep understanding of competitor’s products through market reconnaissance and SWOT analysis
  • Understand buying personas and differentiators by vertical markets
  • Identify key features and benefits of each product and provide to Sales and Sales Enablement
  • Utilize knowledge to create training, content and collateral in partnership with Marketing
  • Create and deliver web-based campaigns in coordination with other internal stakeholders



  • 8+ years’ experience in B2C and/or B2B marketing
  • 3+ years’ experience in a product marketing specific function
  • Bachelor’s degree in Marketing, Business or related degree
  • MBA preferred, but not required
  • Experience within a technology or property management company a plus
  • Excellent project management skills.  Must be able to report on the status of projects and results to executive level leadership.
  • Must have good planning and time-management skills and be adept at balancing multiple assignments and deadlines
  • Must be a self-starter who can build a good rapport with internal clients and peers
  • Strong attention-to-detail
  • Must be flexible and able to work extended hours as required
  • Willingness to adjust to changing priorities and adapt to new products or new projects quickly
  • Should be polished and speak well in public, as well have experience presenting to executive-level leaders
  • Proficiency in MS Word, PowerPoint, SalesForce or other CRM



At RealPage, we’re always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity. It is the things you do that bring out the best of you and RealPage.


RealPage considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, national origin, age, veteran, or disability status. We celebrate diversity and are committed to building an inclusive work environment where all teammates feel a sense of belonging while bringing their authentic self to the table and being valued for it.


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